News — Sassi Swimwear

Our Lily Swimsuit  We live in an paradoxical world where we know we need to seriously start thinking about our planet (or as we like to call it at Sassi HQ "treading lightly") but when it comes to fashion, anything with the word "eco" or "sustainable" in front of it automatically becomes unsexy or a little bit "hippie".  If you haven't seen it yet, we urge you to see Andrew Morgan's brilliantly watchable film "The True Cost". Along with Livia Firth and Lucy Siegle, he takes us to Bangladesh, China and America to show us what our obsession with fast fashion is costing the...

"When I was young, my mum told me if I ever needed to know what colours worked together to look at flowers, Nature always gets it right" ~ Sophie Berry, Sassi's Founder.Sophie heeded this advice when designing her first collection for Sassi and you will find all of the vivid colours used for our swimwear designs in British and Indian gardens. To represent this inspiration from nature each of our swimsuits and bikinis is named after either a British flower - Daisy, Rose, Bluebell & Sweet Pea - or a native Indian flower - Lily, Marigold, Jasmine & Lotus.  Planting our Sassi...

Last weekend we held a little party to toast the launch of Sassi Swimwear. The event took place in a beautiful church hall in West London.  Sassi's founder, Sophie wore one of her own designs - our Marigold one-piece - under a chic black jumpsuit. A very easy look to emulate on nights out in the Riviera for effortless glamour.   We ate the most delicious cupcakes from EatnMess, each decorated with a different Sassi design from our Brighton photoshoot, and sipped Italian bubbles in homage to our sublime Italian fabric that we use double-lined on every bikini and swimsuit.  Guests were able to browse the...

Can you guess where our photoshoot was taken? The biggest clue can be found in our photo of Jasmine. Still haven’t guessed it … it was in bohemian Brighton! We were passionate about having our photoshoot in a quintessential British seaside location in Britain and Brighton of course ticked all the boxes.  Brighton is a wonderfully exotic place where the influence of India's history is central to its culture - most notably the landmark Brighton Pavilion. It is an iconic British seaside town, but it is its vibrant Indian designs that make it so perfectly Sassi. Sophie planned her first shots at the “Birdcage” Bandstand,...